Industry self regulation for content

In 1993 the UK games industry called in the Video standards Council (VSC) to set up a voluntary age rating system, to cover the rating of games exempt from legal classification under the Video Recordings Act. 90% of all titles released on to the market are exempt from legal classification.

After nine years of successfully providing reassurance to parents and sheltering publishers from statutory interference, the system has been replaced in the spring of 2003 by a pan-European voluntary scheme that will be run by The Interactive Software Federation of Europe (ISFE), our industry’s European body. The new system, Pan European Games Information PEGI, which has largely been modelled on the ELSPA system, will provide for the first time ever, a unified content rating system for any audiovisual sector that will be adopted in most of the European states of the EEC.